Declining Products and International Expansion Coursework - 275 Words

Declining Products and International Expansion (Coursework Sample) Content: NameTutorCourseDeclining Products and International ExpansionAW is an American food restaurant that is owned by Yum! a fast food holding company. The food chain was founded in 1919 and grew rapidly, opening more than 450 branches all over the United States after the Second World War. The food store was the pioneer of the "drive in" fast food concept. In 1971, the company introduced canned sodas into the market. Despite AWà ¢Ã¢â€š ¬s long business operation, the company has suffered serious financial setbacks that have led to declining sales. The food store now has less than 300 outlets in the U.S; this number significantly contrasts that of its competitors. KFC has more than 3000 stores in the U.S. Subway, and MacDonald enjoy nearly the same market share in the U.S too. The companies also enjoy a massive global presence.The use of the international product lifecycle may strategically advance the expansion of AW and its products internationally, despite its declining sales. The company needs to reinvent itself by defining new markets, products, brands and delivery of service based upon the existing trends. AWà ¢Ã¢â€š ¬s management needs to survey continually, research on its customers and the market in order to get these ideas. AW needs to embrace innovation its product and service delivery. Lastly, the company should develop market strategies that will counter that of their competitors.Business expansion into international markets f...